Why Social Media
Marketing Matters?

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.”  – Matt Goulart

Like it or not, social media plays an important part for everyday consumers and businesses need to embrace social media if they want to reach their audience. Social media channels such as Facebook, Instagram, LinkedIn, Pinterest are great platform for businesses to build brand and customer engagement. Which platform is best for your business? This will vary depending on the type of business you’re in. You should already have identified the social channel and strategy for your business in your marketing plan.

The following are some tips to help you stay on top of your social media management:

  • Create a 3 month content calendar. Firstly, fill in dates for specific events such as Christmas, any specific business / industry events, projects, product launches, company announcements. Lastly, fill calendar with value add.
  • Create your visuals for social media. This can be videos, slideshows, photos or graphics. If your budget allows it, consider hiring professional photographer and videographer to capture stories of your business on still & moving film. Nothing beats photos and videos of your own products and services in action. However, if you have limited budget or resources, Canva is a fantastic platform for creating social media banners. You don’t need to worry about knowing what size banners you need, simply choose what you want to design, i.e. Instagram post, Facebook Cover, email header and Canva will give you a canvas with the correct size to complete your design.

For simple video and slideshow creation, Content Samurai is a great tool. Get a free trial at http://bit.ly/ContentSamurai-freetrial

  • Ensure your copywriting for each platform is with the audience in mind. The tone for each platform varies. You need to adapt and change your message accordingly. Engage your fans and followers.
  • To help with time management, complete multiple posts and schedule them as per your content calendar. Although platforms like Facebook allows you to schedule your posts, if you have multiple social media channel to manage, it may be worthwhile using social media management tools to help you schedule posts for multiple social platforms in the one location. Here are few you can explore; Hootsuite.com, meetedgar.com, dlvrit.com