Why Social Media Marketing Can Fast Track Your Digital Marketing Results
Digital marketing is all about building a successful brand and maximizing business growth. You want to be able to reach an audience that is genuinely interested in your product or service and ensure a stellar customer experience. Social media is the bridge that connects your brand with those prospective customers.
Why is Social Media so Important in Digital Marketing?
Social media has developed over the years and its influence has grown like wildfire. It is a term given to a series of web platforms or channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. Virtually every business has a social media account mostly to promote or sell products and services, engage customers and generate feedback. Social Media is used to strengthen the existing relationship between you and your current clients and opens doors for prospective clients. Here is how social media marketing can be leveraged to fast track your digital marketing results:
- Create and Increase Brand Awareness
With the millions of people on social media today, the medium has proved to be the best way any business can actively create awareness of its products and services. Social media goes beyond geographical barriers and boundaries, reaching out to different individuals across the globe. As long as they have a social media account, you can easily advertise your products with the right content. The more people are exposed to your brand, the easier it becomes to convert and get customers. The best part is that it is usually free to open a social media account.
- Gets You Closer to your Target Audience
Social media marketing gets you closer to your target audience and allows for the free flow of information regarding your product. While traditional marketing or advertising does not directly give feedback about your products, social media does. For instance, if you have a hair product and your ROI (Return on Investment) is much lesser, you can get direct feedback from clients via social media and know where the loophole is and how to improve on it.
- Build Trust/ Open Communication
Most customers stop using a product because they are not satisfied with the product. Sometimes they don’t know who to complain to or how to air their grievances. Social networking bridges this gap and allows for unsatisfied clients to express themselves. Imagine a client buys a toothbrush from your company and it’s broken. The customer expresses his pain via social media and immediately gets a response, you have not only succeeded in retaining an unhappy customer, but you have also opened doors for a prospective client to trust your service.
- Drive Traffic
Engaging social media posts and videos can be useful in driving online traffic. Recent statistics show that around 2.46 billion people are active on social media and this figure is expected to climb to 3 billion by 2021. This statistics clearly shows how influential social media can be to a business. Just ensure to create unique and engaging contents and everything else will follow.
- Improve Brand Loyalty
According to a report from Texas Tech University, brands that are actively engaging their customers on social media are likely to get more loyal customers compared to their competition. Social media marketing can, therefore, be used as a tool to stay ahead of your competition.
- More Conversion Opportunities
Every time you have a new product and post the picture on your social media handle, you increase the chances of customers landing on your webpage and making a purchase. Consistent interaction drives perspective sales opportunities and lets your customers know what you have to offer.
Benefits of Social Media Marketing for Small Businesses
Regardless of what you sell, social media can help you improve your sales capacity and maximize profit. For small businesses, taking advantage of the opportunities with social media marketing can improve your overall brand performance. You can benefit from this marketing strategy in the following ways
- Lead Generation
Lead generation is an important benefit of social media for small businesses. Social media makes it easier for prospective customers to develop an interest in your business and services. Many social network design advertising formats to collect leads.
- Boost Sales
The fastest way to boost sales for small businesses is via social media. It doesn’t matter how large or small your business is, a consistent advertisement with good picture quality and content has the potential to improve sales performance and take your brand to another level.
- Brand Exposure
Social media exposes your brand to the general public both locally and internationally. Just carve a niche for yourself and amplify your social media engagement/ presence and you will become a household name.
Effective Social Media Marketing
To ensure optimal results with social media marketing today, it is important to go beyond just regular posting on your pages. It is important to also include the use of:
For small businesses, growing your social media account organically can be quite tasking and may take some time. One way of getting the desired result and increasing your followers is to use influencers. These are people who already have a large following on social media. Partnering with them will give you the needed visibility online.
Tracking ROI can be quite a handful. However, with social media analytics tool, you can get updates about your business and which social media tool drives more traffic or gets you the most ROI.
Social media has revolutionized digital marketing and has driven businesses to keep up with its many innovations to stay relevant and ahead of the competition. That’s why it is important for businesses to harness this to their advantage. Ready to get started? So which social platform are using today.