Why Social Media
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
Producing the right kind of content is important, it can make or your break your digital marketing strategy.
High quality content can help you build a strong relationship with your target audience, improve your brand image and boost your business revenue.
The content should help your business reach its marketing goals and grow its reach and also help your audience with the needed answers and encourages them to share it.
Valuable content comes in many forms, from engaging website copy, blog posts, articles, case studies, ebooks, webinars, educational podcasts to eye catching infographics and insightful videos.
Creating content can be time consuming, however the benefits are long term.
It’s a great way to increase your credibility and position your brand as a thought-leader.
It helps you to nurture and generate leads.
It can increase your social media engagement by giving your fans something valuable to share and talk about.
It can also help you rank higher in search results. Google loves fresh, relevant and quality content.
“Either write something worth reading or do something worth writing about.”
– Benjamin Franklin
Simplest way to get started with content marketing is creating engaging, informative blog posts that provides answers to your target audience using long tail keywords relevant to your business. Be sure to update the meta data (meta title and description) as this is what the search engines read to rank your page and it is what gets displayed in search engine results.
Adding fresh blog posts on your website frequently, not only provides informative information for your prospects which helps build your credibility & authority, pre-qualify and pre-sell your services, it can also improve your SEO ranking and drive more organic traffic to your website.
Video marketing is another content marketing strategy not to overlook. It is increasing in popularity and becoming an essential marketing strategy for businesses. Video is one the easiest way people consume content.
Businesses that create video content such as how to videos, showcase, testimonials, or announcements are more likely to reach a greater audience online and building the connection and trust in a larger scale.
A place to start is to create and upload your videos to YouTube and or Vimeo and add necessary information to optimise the video for maximum view. The video can then be embedded onto your website, included in your email campaigns and shared on social media.
Your video has the potential of being found on the video sharing platform (YouTube, Vimeo, wherever you uploaded the video) and also has the opportunity to appear on Google search result, particularly when people are using “how to” in the search terms, with less competition than websites and blog posts.
Start creating powerful videos today. Consider hiring a professional videographer to help tell your stories.