When Does Facebook Advertising Makes Sense?
Facebook Advertising should only be used to achieve your marketing goals and objectives. Facebook advertising is great for getting bums on seats if you are running an event, be it online webinar or a live seminar or workshop. Also for lead generation, where you send targeted traffic to your landing page which has a clear call to action / lead magnet.
You can laser target your messaging based on location, demographics and interest. You can also do remarketing to those who have visited your website or create a lookalike audience. Here’s a Step-By-Step Guide on How To Get Started With Facebook Ad by Search Engine Watch: http://bit.ly/FacebookAdsStepByStep