What Is Local Search
Engine Optimisation?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

With Google being the largest search engine, you want to make sure when someone is searching for your products or services in your local area that they can find you. This is why you need to claim and optimise your Google MyBusiness listing (previously known as Google Maps, Google + Local, etc.).


One of the best and fastest way of getting your local business seen on the first page of Google without advertising is to list your business on Google MyBusiness. This will put your business on Google Map literally. It’s FREE to list so list your business today and get seen on Google search and start generating leads directly from Google, the #1 search engine.


Online directories like Yelp, Citysearch, Foursquare, TrueLocal, display a business’ name, address, phone number and in many cases photos, business descriptions and other information you wish to add. Local directories dominate the first page of
many local search results. Listing your business on online directories in most cases are free, is a great way of generating direct leads for your business and helps boost your overall SEO. Start listing your business on online directories now and optimise your listing. Think of it as a free advertising billboard for your business. Ensure you use keywords which your customers are using.


A local citation is any online mention of the name, address, and phone number (NAP) for a local business. Citations can occur on local business directories, on websites, and on social platforms. Local citations can either negatively or positively impact on local search engine ranking. To ensure your local citations are not negatively impacting on your consumers or your local SEO rank, it is important to ensure all your citations NAP are the same. For example, don’t use St for one citation and Street for another. Check all your online directory listings and local citations are consistent.