Top Marketing Tools
for Small Businesses
Every business employs the use of marketing tools and luckily, there is an avalanche of them on the web. However, getting the marketing tools that suit your business needs can be quite tricky. Both big businesses and small startups need efficient tools to help achieve their marketing goals. With you in mind, we have curated a list of top marketing tools for your business. Some of these are free while others have pocket-friendly costs. You should leverage these tools for better outputs. Here are seven top marketing tools for businesses;
CanvaThis is a popular tool that helps you design amazing graphics for your business. It has been established that customers engage with visual content a lot more than simple text, so incorporating images into your marketing campaign helps to increase engagement and sales. Canva has an easy drag-and-drop interface that anyone can use to create beautiful designs. There are free templates, fonts and text stylings that are readily available for you to create a variety of visual content such as memes, photo collage, ads, logos, email headers, infographics, and social media banners. If you want premium templates, they can be gotten at affordable prices. This tool caters to all social media banners and ads from Facebook to Instagram to LinkedIn. It helps you design specifically for each online platform. When you are done creating your graphic masterpiece, you can download or post directly to your social media page via built-in social sharing buttons.
Remove.bgWhen dealing with photos, you may sometimes encounter problems, such as photos getting bumped or backgrounds looking blurry and dull. These problems will make your images feel near-perfect, which is particularly true in the e-commerce industry where product images on a white background works wonders. You can use remove.bg to remove the background from an image. It uses AI to get the task done. So you don’t have to be tech-savvy in order to use this valuable marketing tool. You can use their website by navigating to remove.bg in your web browser. It’s pretty fast. You just upload the image or its URL. You will be asked to verify that you are human. Then, wait for the automatic removal of the background. Once ready, review and download. Alternatively, you can download the remove.bg software on your computer or install the Photoshop extension from Adobe Exchange.
VideoAskAs a business owner, it is important to get feedback from your customers. This can be quite difficult when you don’t have the right medium for it. VideoAsk is a simple-to-use tool that helps you get closer to your customers. It is a video-driven UX platform that helps you collect responses from your audience easily through video, as its name implies. It is responsive and cross-platform so you can use it on your computer or on mobile. All you have to do is create a VideoAsk, share the link with your audience and begin to receive lots of video answers. The answers could also be audio, multiple-choice, plain text or even live calendar (through Calendly). You can also choose to embed VideoAsk on your website or app. This helps you interact with visitors personally and gain more trust. This is more effective because you get to do it face to face. They get to connect with you and your business on a more personal level.
CoolorsWhen posting on your website or social media page, there are situations where you need to alter the color and tone an image. Coolors is an application that you can use to generate a stunning five-color palette and use them on your graphic designs. It’s pretty easy to use — with just one click, you can create visually appealing color palettes. If you see any color you like, you can lock them before generating new palettes based on your preference. You can then generate these for as many times as you want until you find a color scheme that suits you. You can pick up colors from your photos and get the best combination easily. It is also possible to refine the colors by adjusting brightness, hue, saturation, and temperature. When you have created the perfect palette, you can export via formats such as PDF, PNG, SVG, SCSS or you copy the permanent URLs.
ManyPixelsAs part of your marketing strategy, you may need to include illustrations and designs in blog posts, landing pages, social media graphics, email newsletters and more. The downside here is that it can be hard to find suitable illustrations that perfectly complement written texts. Of course, you can get a designer to do it at a cost. But there’s a better and cost-free option. Illustration Gallery provides you royalty-free illustrations in SVG to power up your projects. You can customize them to suit your business needs. These beautiful illustrations are absolutely free-to-download without the need to include attributions. This marketing tool will prove to be very useful to you.
PlaceitMarketing has so many broad aspects such as copywriting, SEO, web design, advertising and lots more. It requires a lot of time and effort to get everything right. Placeit helps reduce this workload by simplifying designs through smart templates. It is a subscription-based service that offers businesses an easy-to-use, step-by-step process for creating design mockups, logos, and demo videos without any Photoshop skills. They offer three types of design mockups namely; digital, print and apparel. You can use Placeit to quickly set up the right graphics for various platforms. Need to design an Instagram post, you’ll see lots of templates that you can use, all scaled to the right size. Generate countless mockups, browse thru the categories and set the perfect design rolling. This tool is a nifty time saver that you definitely need for your business.
Markys SpaceMarkys Space offers a collection of web tools — Emojicom, Emoji finder, Redacted and Coinero. Emojicom helps you understand how users feel about your website or business using emojis. There are different sets of emojis to help capture exciting feedback. Just copy and paste their embed code into your website or install their plugin to get started. Emoji Finder allows you to search for the perfect emoji on the web. Input precise keywords and search for any emoji, then you can copy and paste it to anywhere. Redacted allows you to redact parts of an image by adding pixelated, blurred or black boxes to specific areas. Lastly, Coinero is a beautiful and easy-to-use cryptocurrency portfolio which helps you track all of your cryptocurrency investment. Are you currently struggling with some aspects of your business marketing? Now you can leverage these tools to not only save time, but also boost productivity and profitability. To your business success!