Tips For Getting Started
With Google Ads.

Also known as Google Search Marketing and in many cases Paid Per Click (PPC) Advertising.

Essentially if you have the budget to invest in advertising, running a Google Ad will guarantee you first page ranking. You will however be paying for every click, hence the term PPC.

Many factors will determine your actual Cost Per Click (CPC), however the top considerations are the keywords you choose, the competitiveness and the industry.

Some things to consider when setting up your Google Ads campaign:

  • Do your keyword research. Use Google Keyword Planner tool as a start and look for high search volume, low competition keywords / phrases.
  • Use exact or phrase match (avoid broad keywords).
  • Be specific in your targeting; geo location and demographics etc. Remember you only wanted highly targeted quality clicks which will give you the best conversion and minimise your costs.
  • Add any know negative keywords/phrases. For example; “free”, “books”, “downloads” should be added as negative keywords if you don’t want your ads showing up for terms that include these keywords.
  • Use Ad Extensions to provide more information that can help increase your conversion.
  • Make sure you set your budget. You don’t want any nasty surprises.
  • Write great Ad copy. Enter your keyword in Google search and see what shows up in both paid and organic search. These should help you craft your Ad copy.
  • For best conversions and to get the best ROI, drive traffic to a landing page designed specifically with a single call to action. A landing page with a lead magnet (giving the visitor something of value in exchange for their email) serving as the single call to action is likely to have a higher conversion rate then driving them to your main website where they can easily get distracted by navigating your site then leaving.
  • Monitor and tweak your Ads. Look at the search terms that you are getting clicks for and consider either adding them to your keyword list or negative keyword list.