One of the things you should consider for your business is your website security. This can only be done if you get an SSL Certificate for your website.
You think this doesn’t make any sense now, right?
So, I decided to come up with this article that will answer all your questions about SSL Certificates and its weight to your business.
As a business owner, I understand how you value consumer behavior, and this includes what they do online.
Let me break the bad news – your business will flop if you do not secure your website!
Google Flags Unsecured Websites
If your website is not secured or without an SSL Certificate, web browsers such as Google will warn users either by putting a ‘NOT SECURE’ on the URL bar or making it red to stand out. Both these markings warn users that the information sent using your website can be potentially available to anyone – even crooks!
These signs are obviously very visible to online users. If they see these, chances are they will leave your website right away, spend less time browsing, or not complete any transaction. This can definitely put a dent on your sales.
Does your website start with an http or an https?
Here’s what I need you to do right now.
Take a look at your URL.
Is it http://www.YourBusinessName.com/ or https://www.YourBusinessName.com/ ?
The main difference between the two is that the first one uses HTTP and the other one uses HTTPS.
If your website has HTTP at the start of its URL, your website is considered unsafe and SSL Certificate is highly recommended.
Your Competitors are Winning!
And here’s another warning for you.
Your competitor, assuming that they already secured their website, will have the upper hand in Google. Even if your website ranks higher than your competitors, being an unsecured one will have its toll. Normally, users will skip your website and they will click the next secured website where they can complete transactions. In the long run, because of ‘bounce rates’ and fewer clicks, your website will be ranked below.
Let’s just put it this way, it doesn’t matter if you have better products or services. It doesn’t even matter if you spent thousands of dollars on your web design. If your website is not showing up on the first few pages of Google, very few or no one will see it. It’s an ‘investment’ put into waste unless of course, you install an SSL Certificate first.
But what is this SSL Certificate?
Simply put, it is a SEAL OF TRUST for websites. When a certificate is installed on a web server, the connection between the browser, server, and the user is secured. Thus, all the information provided through your website is 100% encrypted.
This certificate was put in place in order to eliminate cybercrimes like identity theft.
What more can SSL Certificate do for my business?
Any legitimate business is required to get SSL Certificate for their website. And here are the reasons why.
SSL Encrypts Personal and Highly Sensitive Information
As mentioned, websites with SSL Certificates can be trusted with your personal information. The main reason why SSL Certificate was made is to ensure that all sensitive data sent through your website will be understood ONLY by its intended party or recipient.
Seeing a NOT SECURED tag on the URL bar will instantly turn off any potential and even current customers or clients.
SSL Certificate Authenticates Your Business Website
SSL Certificates are only given to requestors who have direct authority over your business website and this process is very stringent.
Now, what’s in it for you?
It protects the credibility of your business and it avoids ‘good-for-nothing-people’ from creating fake websites using your business name.
SSL Certificate Helps You Comply with the Payment Card Industry (PCI) Standards
Lastly, if your business accepts online payments, it is a requirement to get an SSL Certificate. This is according to the Payment Card Industry Standards.
There are free SSL Certificates, why should I pay for one?
Perhaps you have seen advertisements and heard from your friends that you can get free SSL Certificates. While that is true, it is not the best choice for your business website. Let me summarize the differences between a free SSL Certificate and a paid one.
Type of the Certificates and Validation Process
When you get the free SSL Certificate, it will only provide you with a very basic level of authentication or what we call Domain Validation (DV). These are more appropriate for blogs and other small websites only. On the other hand, paid SSL Certificates undergo a stricter process and come with Organization Validation (OV) and Extended Validation (EV) certificates. Both of which are vital for business websites.
Another thing is that for paid SSL Certificate, you will have to undergo a more stringent and in-depth verification to ensure your authority over the website. The same doesn’t apply for free SSL Certificates.
While free SSL Certificate can change ‘http’ to ‘https’, it does not carry other privileges such as changing your URL bar to green. If you are not aware yet, it has been proven, based on research, that online users are more likely to complete a business transaction from a website with a green address.
More often than not, free SSL Certificates are good for 30 –90 days only. While for the paid ones, you can get an SSL Certificate which is good for 2 years! Convenient, isn’t it?
If something goes wrong with your free SSL Certificate, you won’t get the support needed. As opposed if you paid for it, it is not only the support that you’d get, but also a warranty.
How do you get your SSL Certificate?
The process of getting an SSL Certificate can be overwhelming for first-timers. Basically, you need to do the following:
• Generate a Certificate Signing Request (CSR) on your server
• Submit your CSR to the Certificate Authority
• Get your domain and company validated
• Receive your SSL Certificate
• Install the issued Certificate
But of course, to speed up the process, you can purchase your SSL Certificate through your hosting provider and they can help you install it. Once installed, ensure that all URL redirects has been done properly.
If you are using our hosting, WGSNET, we can help you install your SSL Certificate.
Google is yet to fully implement their ‘flagging’ of unsecured websites. But as early as now, you need to make sure that your website is secured and that you will stay ahead of your competitors. Many online consumers are aware of this and it will be a shame if you don’t act on it.