Ranking higher in search engines in the target of any business, because the higher the position you get, the better the traffic and the more leads you generate. However, it can be really hard to figure out exactly what the search engines require from your website in order to rank higher, but one thing is certain: you need valuable content that proves to be helpful for people visiting it. Without good content your website won’t fare well, that is why you need to ensure that you read and include the following copywriting tips in your SEO techniques.
1. Think about your audience
Writing for SEO will remove the main focus for writing an article in the first place, and that is to help other users solve a problem or give them new ideas. If you want to entice your audience or help it in some way, write content that reads and flows naturally, which is unique as well as informative. Don’t write for robots because even search engines don’t like overly optimized content.
2. Don’t focus on keyword density
While using your main keywords in the article is indeed important, going for a certain keyword density is really not the main focus here, instead insert them naturally into the text.
3. Use synonyms
Using the same keyword over and over will affect the readability of the text, which is why you need to ensure that you use grammatical variations, synonyms or any other type of word that is related to your article. This way you will rank for different words and in the end the result will be even better, because more and more users will be visiting your site.
4. Long articles rank better
Search engines like Bing, Yahoo, Google and so on like in-depth articles in the detriment of shorter ones. This basically means that in order to rank higher, you need to have articles of at least 500-2000 words, but don’t make them stuffed with keywords, instead provide a unique perspective on the matter at hand and, of course, structure them properly so they are easy to read.
5. Create an appealing headline
Headlines are very important because they usually grab the attention of the reader, so you really need to do your best in coming up with something that catches the eye. When you write a headline, make sure to insert your main keyword in it because this will also help with search engine ranking.
6. Find and answer client questions
It’s crucial to find if your prospects have any questions and the best way to do that is to simply find out what the target users are typing in search engines. Once you figure that out, you need to write content that solves that particular problem and which is also better and more helpful than what is provided by your competitors. The more you help your prospects, the higher the chances they will buy a product from you instead of the competition.
7. Use social media
Since social media websites have millions of users, spreading your articles on such websites will provide you with exposure and a lot of traffic, so it’s crucial that you add social media to your article marketing efforts.
8. Boost article authority using Google+
With the help of Google + you will have the ability to take ownership over your own content, instead of letting it appear like it’s owned by your website. Google will shift focus on the author of the article when it comes to SEO, which is why you need to be prepared to add authorship markup and share any of your articles on Google+. This will help you become an authority in your field of work and your articles will rank higher.
9. Add keywords in title tags
Since the title tags are exactly what the search engines are looking at first, make sure that they include your target keyword because this way you will get a better ranking position.
10. Add keywords in Alt image text
An article should be accompanied by images most of the time, and their Alt tags always need to include your keywords. Search engines seem to shift more and more focus to the way you optimize Alt tags for your images, so always include your keywords there if you are looking for maximum exposure.
11. Use various websites to get keyword suggestions
It can be hard to figure out the keyword you want to rank for, but thanks to websites like Ubersuggest.com, Google Suggest and Google Trends you can find keyword variations as well as popular keywords that are trending right now and which might be relevant for your content. Again, remember that diversity is key so don’t stuff unnecessary keywords in your articles because that will do more harm than good.
In the end, writing content that appeals to search engines but which also helps your readers can be tough, but the idea is to find a balance between the information you want to provide and the amount of keywords included in it. Always remember that sharing the articles once they are published will give you the possibility to gain even more traffic, so do use social media as the best way to spread your articles. Follow the steps described above and you won’t have a problem optimizing your text for search engines.
Still feeling a little lost or you simply don’t have the time, resource or writing skill? Why not leave it to our professional copywriter who can help you engage your site visitors with informative content that will also help with your SEO strategy.