Communicating with your business prospects and clients on an ongoing basis is the foundation of content marketing. It’s all about creating and distributing carefully crafted content, which has been designed to fit along strategic points of the customer journey. But in this age of crowded content, it is equally important to shape and form of each piece based on your target audience and what your brand wants to achieve.
Why is Content Marketing So Important?
Content marketing is a marketing strategy that involves the distribution of valuable, relevant and consistent content for a clearly defined target audience. The objective of this strategy is simple — drive profitable consumer action. This can be in the form of sales, subscriptions, downloads, or any other action that meets the goals of your digital marketing strategy. Content marketing can be achieved by creating relevant contents that enhance your brand image and informs your target audience about your brand. Creative contents can be conveyed in the form of Infographics, Podcasts, Videos, Books, and Blogs.
Today’s online marketing scene is teeming with countless brands all vying for the attention of the same target audience, which is why a well-defined content strategy is the only way to stand out for all the right reasons and fast track the results from the rest of your digital marketing efforts. With more advances in technology, today’s internet users have become more adept at researching brands online and actively building trust with those that provide genuinely valuable and relevant information. Crafting your content to meet this demand is how your business can maintain a sharper, more competitive edge.
Content marketing attracts prospective customers through valuable free information with the aim of converting them. Companies adopt this strategy to create sustainable brand loyalty, share valuable information with the hope of making sales. Unlike other forms of online marketing, creating valuable content involves anticipation of the consumer’s needs for information as opposed to creating demand for new needs.
How To Create Valuable Content
The type of content you put out reflects on your brand image. To ensure a high conversion rate, your content must be consistent with your brand. Content marketing gives insights about your products and services to your consumer. Aside from informing them, it previews the value of your products to your potential customers. But it’s not just enough to create content and distribute them; they also need to be searchable and easily accessible. That’s why the creativity involved with creating the content must also be intertwined with the latest SEO techniques and best practices for it to be valuable. Here are some key basics to consider:
- Start With a Catchy Title– The Ice breaker of any content begins with the heading. Whether it’s an Instagram post or blog post, the title needs to be interesting enough to hook your prospect. Remember you are not the only one offering your kind of service. A drab heading reduces your conversion rate and minimizes overall growth.
- It Must Be Concise — Your content must be straight to the point. Avoid the use of irrelevant information or drab analysis. Be effective and concise with your content.
- Use HD Images and Videos
When it comes to content marketing, images and videos play a significant role. One of the first thing visible to your prospects is the quality of your images or videos. It speaks volumes about your brand and can crucial in determining the authority of your website.
Consistency is a key element in content marketing. You don’t want to put out great content pieces every once in a while. You have to be consistent whether it’s on social media or blog post, your consistent content give you a better chance of getting noticed and converting prospects to customers.
- Be Creative
Content marketing requires a lot of creativity. You don’t want to be stoic with your ideas. You need to strategize and brainstorm to create content. Better still, get a team of creative minds to run it. You must be innovative with content marketing
You must put out valuable content. Your content must be able to address the needs of your prospective customers.
It is also important to know how your target audience is affected by your content. Use analytics to see how well and what topics engaged them most. That way, you know what they need and it becomes a lot easier to provide the right information for them. Feedback, in the form of Comments and social media actions, such as Likes and Shares is also crucial to content marketing. It is one of the fastest ways to see their thoughts on the content you’re putting out.
Types of Content Marketing
Today’s content marketing is about the strategic use of words, pictures, sounds, videos and other related techniques to draw in and engage your audience. The idea is to educate them and answer any questions they may have about your product or service, sometimes even before they get to asking. There are different types of content marketing or ways to engage your target audience, such as:
Blogging is one of the most efficient content marketing strategies. It’s one of the best ways to obtain and maintain a loyal following from prospective customers. Blogging builds trust and brand loyalty. If you create valuable content, readers will consider you an expert and they will trust your opinion more than anything. Blogging also helps you rank higher in the search engine optimization result page allowing you to gain more online visibility. You must ensure your readers are well informed and you must have a schedule. Decide how many times you want to blog in a week, months or year depending on your schedule.
Having to come up with topics for your blog can be challenging. It’s important you focus on what your brand does. Perhaps you can share ideas about the newest trends in the market or an opinion about a certain product related to your brand. Note that a captivating subheading is important. You must also understand your readers and what they need from your blog so you don’t blog amiss.
- Video Marketing
Video marketing is another type of content marketing. It uses audiovisual representation to create rapport and engage the customer and it is quite effective too. An estimated 5 billion videos are watched on YouTube every day with 1200 percent shares across the web. This figure is more than those of both texts and images combined together. Video marketing stands out as a digital marketing technique that captures the interests of the prospects on the spot. To make your video marketing strategy effective, you should:
- Let your video concentrate on your story
- Make an impression within the first 10-15 seconds
- Educate as well as engage with your video
- Use humor to drive your point across
- Optimize your video for SEO.
- Landing Pages
In digital marketing, a well-designed landing page has a significant influence on the brand. You create a first impression with your landing page on your site. A great chance to convert your prospect. Landing pages are also referred to as ‘lead capture page’, or ‘destination page’. The landing page is the first place your prospects get to once they click on search engine optimization search result. Landing pages are used for Lead generation in online marketing. They are often linked to social media, search engine marketing campaigns and email campaigns. The goal of a Landing page is to convert ‘leads’ to ‘sales’.
With each passing day, online users become more skilled in searching and researching the brands that can deliver the solutions they seek. As such digital marketing is no longer about having an online presence and running ads that entice prospects, but about building trust and nurturing relationships. Not sure where to start? The Marketing Angel can help. Our content marketing services are aimed at providing your target audience with timely and relevant content as they go through the journey from prospect to paying customer to brand advocate. Call us today at 0435 527 930 or fill out our contact form, to schedule a consultation with Kham – The Marketing Angel.