Blog writing is a crucial aspect of content marketing and is a proven way to maintain ongoing communications with your target audience. While there aren’t many strict or fixed guidelines to follow, it does pay to understand some of the basics so you can craft better content at every stage of your content marketing process.
Here at The Marketing Angel, we specialize in providing keyword-rich blogs for small and medium scale businesses that deliver relevant and timely content to their respective prospects and established customers alike. Here are some need-to-know tips to consider before writing your first blog post:
Define your audience
When writing your blogs, you don’t want to come off as being a ‘jack of all trade, master of none’. That’s why you should start off with defining your target audience. Who are the people that you’re trying to reach? What’s their demographic and geographic details? Having a mental idea of the people you’re writing for will go a long way in deciding what type of content to include in your blog. Keep it narrow and have a specific take on something to help your audience connect. Your readers need to know you for what you offer and not some random blogger.
Understand what you want to achieve
Before writing your first blog post, you should ask yourself what you want to achieve. This will enable you define the goal of your blog for your readers. What problem is your business solving here? What specific question is the blog going to answer? These questions will give you a clear direction and a defined purpose. This will not only drive you to greater heights, but will also establish your authority in your niche. The authenticity of your passion will also be reflected in this act and build trust among your readers.
Do proper research
Writing your first blog involves significant research as you’ll need to stay up to date on the latest statistics, studies and updates in your industry. Choosing your strong points and writing them also helps you flow better. Conduct extensive research and get materials that will help you write relevant and timely content for your target audience. Remember your audience is a lot smarter today and they have come to you for answers so the information you provide must be accurate. Give them a reason to come back knowing they can bank on your information.
Have a compelling title
The idea is to get your readers hooked and you can achieve this with a compelling title. The title is the first thing your audience is going to see before they dive into any of the content you write. Your title should be able to engage your audience and make them want to read all the way to the end. So make sure your title is great, and curiosity driven. The first paragraph also should sum up what you’re writing about. Let’s assume you are writing on ‘5 tips to make a girl have multiple orgasms’. You should give a snippet in the first paragraph that will make your reader want to know more. This is like a hook or open loop. It means you share something at the beginning of the post but not giving all the information at once. Remember curiosity is key. Capitalize on their curiosity.
Have a clear writing style
You should develop a style of communicating with your audience through your writing. Personally, I like to think of my audience as my friend. This allows me to use a conversational tone like I’m actually talking with my friend. This helps your audience connect with you on a more personal level. They don’t only get the message you are sending across, they feel it too. You give them the impression that you understand their needs and you’re here to supply it in the contents of your blog. Also, you should have a strong voice. You are now an authority and you need to play the part.
Find a good image for your blog post
Pictures speak volumes. They are used to draw readers to your post and add interest to your content. Since this is your first blog post, you want the take off to be perfect. Find an image that is relevant to your post and feature it prominently. Your audience needs to know you have a standard. That’s one of the criteria that will set you apart from your competition. You may have great content but most people tend to see the picture first. There are many sites that give excellent copyright-free images so take advantage of their services and find the right image that fits your story.
Use relevant keywords
Keywords are important in driving organic traffic to your blog. Using the right keyword gives you a greater chance of ranking higher on a search engine results page. Keywords also serve as a link between what people search for and the content you are providing to fill that need. That’s why you should have a target keyword in mind before you start writing your first blog post. For instance, if you have a shoe business, you might want to rank for ‘new sneakers’. When people search for ‘new sneakers’ online, your site ranks among the top results and readers are more likely to click the link to read your blog.
End your post with a discussion question
Finally, end your post with a discussion question. This does not only get you feedback, but it also allows your audience to take part. They become engaged in whatever you are writing about. Engaging your audience gives them a sense of belonging and further draws them into your world.
Get in touch with us today to learn more about our services or to set up a well-defined blog post writing and scheduling plan for your business. Simply call us at 0435 527 930 or reach us through our contact form to get started. We would love to work with you.