In today’s digital media age, blogging has become a fundamental part of powerful online marketing strategies. As an owner of a small business enterprise, you should not pass up the momentous opportunity to engage prospects through blogging because it can help position your company above the competition in a saturated market dominated by larger players.
Here are 7 main reasons why small businesses need to have a blog:
- It demonstrates your expertise and positions you as a thought leader in the industry.
No matter how small your business is, you can earn the trust of your target audience by posting valuable and relevant content that shows your extensive knowledge and ability to stay ahead of the curve in your industry. You can gain traction by providing informative content and becoming a go-to resource, which can ultimately spur higher conversion rates.
- It humanizes your brand.
Your target audience can connect with your brand a lot easier if you show them a more human and personal side of your company that cannot be seen through conventional marketing efforts. By showing the ideas and principles behind your company, your target audience can better understand what makes you unique and relatable.
- It develops your relationship with customers.
You can create a dialogue with your target audience and customers through the interaction and feedback mechanisms of a blog. You can create a good rapport with them, as well as gain more insights on their needs, by engaging them in conversations.
- It boosts your online visibility and improves your SEO
Each blog article is an opportunity for you to naturally optimize your website for search engines which effectively you are doing onpage SEO and improve your chance to be discovered online. Websites with fresh content posted regularly are more likely to have higher search engine rankings.
- It generates leads.
Platforms nowadays are designed to invite more readers to click calls to action placed on the headers or sidebars. This presents opportunities for you to generate leads and increases the likelihood of prospects engaging with you and more.
- It maximizes your online marketing investments.
For small businesses with limited resources, blogging is a cost-effective strategy to promote your business without using advertisements. Valuable content can be organically shared by your target audience, which validates your credibility.
- It complements social media marketing strategies.
Social media platforms can complement your blog, as readers are more encouraged to share your content. Blog articles shared on social media drives traffic back to your website; this creates a snowball effect, as more and more readers share your content with their social networks.
With minimal spending and effort, blogging can help establish your credibility in the industry, increase customer engagement, and generate leads with the use of different kinds of content—your only limit would be your imagination.
Start sharing your knowledge by blogging and see the traffic to your website increase.
Need help with your content? The Marketing Angel can help with copywriting and doing the blog posts for you if you if you prefer to free up your time to do what you enjoy doing.